To put public relations and marketing campaigns in a different perspective, think of what it would be like to work on a more than 10-year campaign for the Los Angeles 2028 Olympic Games. That’s exactly what Lauren Lamkin will be doing as the new vice president of communications and public relations for Los Angeles 2028.

We’ve talked about the importance of looking beyond short-term strategy to long-term vision, such as the Rolling Stones and David Beckham campaigns we examined. But 10-year event planning campaigns that take place on a world stage? What does it take? And beyond the host city, there are campaigns taking place for each athlete, each sport, and more.

Based on what you’ve learned from the strategies and campaigns we’ve talked about so far, and this week’s reading on the London 2012 campaign, what do you think it will take to build a successful campaign for the 2028 Olympics? What steps have you observed L.A. doing to date? What about Tokyo as they prepare for the 2020 Summer Games?

And, what’s your favorite Olympic sport? The little girl in me still loves watching the gymnasts and ice skaters and divers, but I’m also a fan of watching some of the less attention-getting sports, like canoe slalom.