We’ve talked about the importance of understanding who you’re pitching to and why when it comes to sending news releases. For years, public relations professionals have continued to try and identify the best way to pitch reporters. It’s an ongoing challenge, especially considering what works for one may not work for another. One thing everyone agrees on—pitches should be targeted. Personalization matters. No one likes spam.
One PR firm decided to take a new approach—using technology to improve how they pitched journalists. Take a look at this story from NiemanLab about how Upbeat PR is reworking the PR pitch. What do you think? How might this approach help? Any downsides? Let me know your thoughts in the comments.