Strategic public relations campaigns are frequently used by nonprofits and others seeking to bring awareness and inspire action around a cause. Locally, KPCC reported yesterday on a 100-day challenge by the L.A. Homeless Services Authority to house homeless youth. To motivate increased water conservation across California, Golden State Water recently ran an #H2OMakeover contest via social media and email submissions. This summer, APU’s own Ride for Water team sought support through publicity and social media engagement. Around the world, nonprofits dedicated to providing clean, safe water are uniting around #SBG6 this week as part of the Global Goals for Sustainable Development initiative.
If you were part of the public relations teams for any of these causes, what tactic might you recommend to help further get the word out? Are there any other cause-related campaigns that have inspired you to take action? What motivated you to get involved or help spread the word?