I am thrilled that we are finally launching the new public relations major (and minor) at APU this year. (It’s about time!) A new major brings with it the opportunity for new courses, and I have the privilege of shaping one of those courses after six years of teaching Introduction to Public Relations. Our course this semester—Writing 3: Public Relations Campaigns—will be an opportunity to learn together, to see what works, and ultimately, to practice and fine tune the art of writing for public relations. Throughout this class, we’ll look at public relations campaigns past and present, examining what makes a campaign successful, and how writing plays a part in each one. I look forward to hearing from you, the first class of students to walk through this course with me, and see where the next 14 weeks take us!